The Amazon Buy Box: How It Works for Sellers, and Why It’s So Important
When multiple Amazon resellers are selling at the same time, suddenly there is competition for which seller will win the Buy Box.
What is the Amazon Buy Box?
There are two types of sellers on Amazon:
- Amazon itself, which sells a vast range of products.
- Third-party retailers, who typically specialize in one or more categories.
Since there is no limit to the number of sellers who can use the Amazon platform, multiple merchants frequently sell the same item.
These sellers are known as resellers (as compared to private label selling in which you sell a proprietary item).
When multiple Amazon resellers are selling at the same time, suddenly there is competition for which seller will win the Buy Box.
The Buy Box refers to the white box on the right side of the Amazon product detail page, where customers can add items for purchase to their cart.
Not all sellers are eligible to win the Buy Box.
For more information, please visit this site,
https://www.bigcommerce.com/blog/win-amazon-buy-box/
TABLE OF CONTENTS
What is the Amazon Buy Box?
The Changing Buy Box
The Essential Buy Box Elements
Amazon’s Balancing Act
What Makes You Buy Box Eligible?
Buy Box Alternatives
The Rising Importance of Buy Box Mobile
4 Key Metrics That Amazon’s Buy Box Algorithm Looks For
Buy Box Amazon Pricing Strategies: Manual vs. Rule-Based vs. Algorithmic
Wrap Up